The Analytics Platform for Brand Advertising

You need to prove brand advertising works. You don’t want manual research reports, you want real-time, top-of-funnel measurement and optimization for CTV, Digital, Social, Linear, and Addressable. 

image
image
image
image
Play Video

What's New with Upwave

TRUSTED BY TODAY’S MOST INNOVATIVE BUSINESSES

One Unified Cross-Media Measurement Platform

image
image

Upwave’s Daily-updated results to perpetually show the brand impact of your optimization decisions

image
image
image

Create different visualizations of your data that are easily exportable for inclusion in presentations and reports

image
image

Optimization recommendations let you know when a campaign tactic is working, and when it’s not. Don’t wait until the end of your campaign when you could be making accurate and actionable decisions now.

image
image

Verify that your campaign is reaching its target audience, with complete data on behavioral and demographic characteristics.

image
image
image

Download your full campaign results to customize visualizations in your existing workflow

image
image
image

Compare your campaign performance to Upwave’s real-time norms, which accurately account for seasonal effects

image
image

Build customizable dashboards to easily monitor the KPIs & cuts most important to your campaign.

image
image
image

Evaluate the effectiveness of every media tactic, creative tactic and more with tactic-level controls.

“Upwave is a proven measurement platform partner in demonstrating brand-based business outcomes. They enable us to deliver a "performance lens" on brand marketing.”

Scott Symonds - Managing Partner
AKQA

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

Melissa Scarlino - VP, Research & Analytics at UM Worldwide
Universal McCann

“Upwave is our preferred partner for upper funnel campaigns driving consumer sentiment on a brand’s creative & messaging. Their dashboard displays optimization opportunities and the targeting components generating strong results.”

Jonathan Diaz - Analyst, Media Insights & Analytics
Tremor Video

“Upwave's powerful analytics show advertisers the full brand-building value of GumGum's unique technology capabilities.”

Ben Plomion - Chief Growth Officer
GumGum

Recent Articles

Sep 03, 2024

Retail Media: As Important for Brand Builders as Performance Marketers – AdMonsters

Aug 28, 2024

What Happens When Google Can No Longer Set the Rules for the Web? – AdMonsters

Aug 08, 2024

How Google’s move to retain cookies will impact digital advertisers | Marketing Dive

image

Make your brand advertising more impactful

See how our software & data can make every brand dollar count, now
more than ever.

image
image