The Brand Outcomes Measurement Platform

Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend.

Dynamic, Real-Time Dashboard to Maximize Brand Lift

With Upwave’s real-time platform, marketers can create dynamic campaign dashboards, access all modules, and easily see if the campaign is driving lift.

Cross-Channel Coverage

Cross-channel measurement with accurate, privacy-safe data in a unified dashboard for CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio.

Granular Cut-Level Controls

Evaluate Brand Lift at a tactical level, giving granular insights to compare performance of media, creative and more.

Better Math and Methodology

Upwave’s methodology is designed, and meticulously checked, to ensure our sample is high-quality, census-representative and clean of bias or other interference.

Put a Performance Lens on Brand Investment

Upwave allows marketers to regularly measure, improve, and maximize with an always-on, analytical rigor for brand campaigns.

AI-Powered Insights and Reports

Upwave uses AI to help customers turn data
into digestible, on-demand insights both in-platform and available to download–at the
click of a button.

Actionable Optimization Recommendations

Upwave’s Brand Optimization is purpose-built as a tool for decision makers to clearly understand over–and underperforming–
tactics, without a statistician on staff.

On-Target Profiles and Reach

Upwave uses real attitudinal data and machine learning to verify whether a campaign is reaching your brand-specific audience–
beyond age and gender.

Trusted by Brands, Agencies and Media Partners

Hear from Our Partners

“Strong brands are not built on clicks, but on memories. The brand that's remembered is the brand that is bought. With Upwave, you measure what really matters to your brand: familiarity, brand associations, ad recall, and purchase intent.”

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”

“Our partnership with Upwave is a true example of innovation and collaboration. We’re able to go beyond traditional metrics, and make smarter creative decisions, optimize brand ROI for our customers, and ultimately build stronger campaigns.”

“Upwave’s unique solution breaks the mold of standard brand equity measurement. Their solutions and willingness to innovate provide great value to my clients.”